Herhiläinen Group

Building Financial Solutions Across Markets

Herhiläinen is a Tallinn-based group overseeing and supporting its own group of companies that operate across selected financial services markets.

The group’s core activities are centered around consumer financing solutions, with a focus on instalment-based models across selected European markets.

Our group brings together independent entities focused on lending, guarantees, and related financial activities. We prioritize long-term partnerships, responsible growth, and market-driven solutions.

Contact Us We welcome inquiries from partners, institutions, and professionals interested in collaboration.

About the Group

Focused governance for responsible growth.

Herhiläinen is a privately held group headquartered in Tallinn. The group oversees a portfolio of companies active in financial services across several jurisdictions.

Our role is to provide strategic direction, governance, and operational support while allowing each group company to operate with focus and flexibility in its respective market in accordance with applicable legal and regulatory requirements.

01

Sound governance

02

Sustainable growth

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Compliance with applicable regulatory frameworks

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Profitability and long-term value creation

Regulatory & Governance Approach

Structured oversight, accountability, and consistency.

We maintain a structured governance model designed to ensure oversight, accountability, and consistency in decision-making.

Risk management is embedded in our operations, with a focus on maintaining prudent practices and supporting sustainable business development across all group entities.

Mission

To build and grow a portfolio of group companies that deliver responsible, market-adapted financial services across selected European markets.

Vision

To become a trusted international financial services group empowering limitless success.

Values

  • Curiosity: Continuously exploring new technologies, trends, and opportunities to serve our users better.
  • Adaptability: Staying flexible and responsive in a shifting landscape.
  • Simplicity: Making finance intuitive and transparent, with services that are easy and convenient to use.
  • Synergy: Combining technology with industry expertise to create greater value for customers.

Our Business Lines and Locations

The group’s activities span several segments within the financial services landscape.

Financing Solutions

Selected group companies provide structured financing solutions tailored to market needs, subject to applicable local regulatory requirements.

International presence with local expertise

Group companies operate across multiple European markets, adapting to regulatory and economic environments.

Our international presence and structure allow us to maintain a balance between centralized oversight and local expertise.

Financial Operations & Support

Internal capabilities include operational support, capital allocation, and strategic development.

Leadership Team

Experience across financial services, risk management, and operations.

The leadership team of Herhiläinen combines experience across financial services, risk management, and operations, with exposure to a wide range of financial products including credit limits, credit cards, sales finance, BNPL solutions, and banking platforms.

The team is responsible for group strategy, governance, and the development of portfolio companies across multiple markets.

Portrait of Saku Timonen

Saku Timonen

Chief Executive Officer

Responsible for overall group strategy and direction. Focused on long-term growth, partnerships, and development of the group’s financial services platform.

Portrait of Tiina Veersalu

Tiina Veersalu

Chief Financial Officer

Oversees financial management, capital structure, and reporting across the group’s entities.

Portrait of Dmitrij Mochov

Dmitrij Mochov

Chief Risk Officer

Oversees risk strategy and regulatory compliance across the group, ensuring that each entity operates with prudence and aligned governance standards.

Portrait of Ivet Veneva

Ivet Veneva

Chief Operating Officer

Responsible for operational strategy, efficiency, and coordination across all group entities, enabling effective processes and supporting strategic objectives which are crucial for market growth.

What Our People Say

A culture built on trust, flexibility, and meaningful contribution.

I really enjoy being part of Herhiläinen because of its people-oriented structure and genuinely friendly atmosphere. It creates an environment where collaboration feels natural and supportive.

I also appreciate the flexibility the organization offer when it comes to implementing new ideas and making fast decisions. It encourages initiative and makes it easy to contribute meaningfully, which makes the overall experience both motivating and rewarding.

The combination of autonomy, and working conditions that support focus and wellbeing: I feel trusted to take initiative while given the opportunity to learn and grow in my role.

This environment creates a sense of responsibility and motivation which drives me to perform at a high level.

What makes this place so great in my opinion is the company’s flexible working model, especially the option for hybrid work, which helps reduce the hassle of daily traffic.

I also really value the workation policy, as it supports a healthy balance between productivity and personal well-being. Additionally, the company’s approach to employee flexibility and trust makes it an even more attractive and motivating place to work.

Contacts

Get in Touch

For general inquiries or potential collaboration opportunities, please contact us.

Please use this form only for general corporate or partnership inquiries. Do not submit loan applications, customer account information, identification documents, CVs, financial records or sensitive personal data.

Tallinn, Estonia

This static form opens an email addressed to info@herhilainen.com.